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Social media platforms like Instagram, TikTok, Facebook, YouTube, and others allow entrepreneurs and businesses of all types and sizes to reach a targeted audience with their message. While growing a social media following from scratch is the traditional option, it’s also possible to buy established social media accounts with followers and engagement.
Buying existing social media accounts is a potential shortcut, whether you want to use social platforms to promote an existing business or turn the social profile into a business of its own.
And with buyers actively looking for established social media accounts, there’s also an opportunity to make money by growing and selling or buying and reselling social media accounts.
This article covers the best places for buying and selling social media accounts, with details provided for each marketplace.
Is It Illegal to Buy and Sell Social Media Accounts?
No, it’s not illegal to buy or sell social media accounts. There are no laws against it, so you don’t have to worry about breaking any laws. However, it does violate the terms and conditions of most social platforms, so some risk is involved.
The terms of many social platforms state that user accounts and profiles cannot be sold or transferred. However, it seems those rules are rarely enforced, and the buying and selling of accounts is pretty common. It’s difficult for social networks to know when accounts have been sold, so enforcing the rules isn’t easy for them.
In rare cases, an account may be shut down for violating the terms. Although it’s unlikely to happen, it’s a risk you must be aware of if you plan to buy or sell a social profile. Proceed with caution and only if you’re willing to accept the risks.
YouTube differs from most other social platforms because you can buy or sell a YouTube channel without violating the terms. So you don’t have to worry about YouTube shutting down a channel because it was sold.
How Much Are Social Media Accounts Worth?
Unlike websites and other types of online businesses that have a standard valuation method, there’s no clear-cut way to determine a social media account’s value. Selling prices vary greatly, which means finding an excellent deal is possible.
Some details and factors that can influence the value of a social media account include:
- The revenue generated through the account
- The platform it’s on
- The number of followers
- The rate of follower growth
- The level of engagement
- The niche
- The content quality
Whether you’re selling or buying social media accounts, it’s a good idea to check the prices of other accounts listed for sale to get more familiar with prices and valuations.
Which Social Networks Are Best?
Different social networks are better for reaching various audiences. For example, Twitter has a much different user base than TikTok. However, certain platforms tend to generate more interest from potential buyers. Right now, YouTube, Instagram, and TikTok are among the most popular platforms for buying and selling profiles, but trends can change quickly.
When you buy a social media account, It’s also important to consider how it will be used so you can determine the ideal platform. For example, many blogs get traffic from Pinterest. So, if you want to buy a social profile to drive traffic to your site, Pinterest could be a good fit.
It’s also worth noting that personalized social profiles are more difficult to sell than niche-specific profiles. Personal accounts are more likely to lose followers and engagement when the person behind the profile is no longer involved. But followers of niche profiles generally don’t know or care who’s behind the profile, so they’re easier to buy and sell.
Best Marketplaces to Buy and Sell Social Media Accounts
Now, let’s look at the best websites and marketplaces that facilitate the sale of social media accounts.
Buy and sell Instagram, TikTok, and YouTube accounts
Fameswap is a top marketplace that allows you to buy and sell established Instagram accounts, YouTube channels, and TikTok accounts. Founded in 2013, it’s one of the oldest marketplaces of its kind.
One of the best reasons to use Fameswap is because it has a large audience and a lot of activity. You can always find thousands of active listings, so there are plenty of options for buyers.
When you browse Fameswap’s listings, you can sort and filter based on the platform, audience size, category, and revenue. The easy filtering options make it relatively easy to find what you’re looking for, despite the fact that there are so many listings.
Another advantage of using Fameswap is that it offers a secure escrow service. This service protects both the buyer and seller during the transaction by holding the payment until the buyer confirms they’ve received access to the account. This helps prevent scams and ensures both parties are satisfied with the transaction.
Buy and sell Instagram accounts
Toofame is a marketplace that allows you to buy and sell Instagram accounts. The platform has built a reputation as a trusted source for high-quality Instagram accounts.
While you won’t find as many listings here as you’ll find at Fameswap, all of the profiles at Toofame have excellent engagement from genuine organic followers. If you’re looking for a high-quality Instagram account (not a fake account), Toofame is a great place to start.
One of the advantages of using TooFame is the fast, safe, and easy process. They offer 24-hour delivery and a 7-day money-back guarantee, which is something you won’t find at other marketplaces.
Toofame buys Instagram accounts directly from sellers, and then resells that accounts on their platform. That means if you want to sell your Instagram account, you can sell it very quickly to Toofame if it meets their criteria, rather than listing it and waiting for it to sell.
Buy and sell Instagram accounts
SocialTradia is a marketplace for buying and selling Instagram accounts. The platform provides a safe and easy way to find active Instagram accounts for sale. With SocialTradia, you can browse a wide range of accounts, from personal accounts to business accounts with thousands of followers.
You can easily browse available listings by category or follower count. They have a large selection, including accounts with large and small follower counts.
The process of buying an Instagram account on SocialTradia is straightforward. First, you need to find an account you want to buy. You can purchase it for the listed price or make an offer. If the seller accepts your offer, SocialTradia will process the transaction. They hold the payment in escrow until the account is transferred to you. This protects both the buyer and seller during the transaction.
If you are looking to sell an Instagram account, SocialTradia provides a simple way to list your social media account for sale. You can set your own price and negotiate with potential buyers until you get an offer that you’re happy with.
Buy and sell Twitter, Instagram, TikTok, Facebook, and YouTube accounts
SWAPD is the first platform we’ve mentioned that allows you to buy and sell Twitter (X) accounts and Facebook fan pages. Unlike some of the other marketplaces that focus exclusively on Instagram, you can buy accounts on a wide range of platforms through SWAPD.
It’s set up as a forum rather than a marketplace with direct buying options. However, buyers and sellers can communicate through the forum threads and negotiate prices before moving through a secure checkout process.
SWAPD has a team of moderators who verify the legitimacy of the accounts of buyers and sellers. This helps to prevent scams and ensures that only legit users are active on the platform. They also act as an escrow, moderating the transaction to protect the buyer and seller.
The downside of using SWAPD is that it’s not as easy to search and filter the listings. Some of the other marketplaces offer much better options for narrowing down the results, which is helpful for both buyers and sellers.
Buy and sell Instagram, YouTube, TikTok, and Twitter accounts
SeBuDA is a marketplace where you can buy a YouTube channel or an account on Instagram, TikTok, or Twitter. The site offers several sorting and filtering options so buyers can browse listings by category, follower count, or price.
One unique feature of this marketplace is that you can view listings with special or premium usernames. These usernames are typically short, brandable, or easy to remember.
Sellers can create a free account at SeBuDA and submit an account for sale. You’ll set the price and buyers can make offers if they don’t want to pay your full asking price. You can accept or reject any offer you receive.
SeBuDA, like some of the other platforms, offers an escrow service to protect the buyer and seller.
Buy or sell YouTube, Instagram, Facebook, Telegram, Twitter, TikTok, Likee, or Discord accounts
Accs-Market offers a wider range of account types than other marketplaces. It is designed to be both convenient and safe, making it easy for you to find the right account for your needs.
The platform guarantees the transfer of your new account to you, so you can be sure that you’re getting what you paid for. Additionally, Accs-Market offers full protection against fraud for sellers, so you can be confident that you’re dealing with a reputable seller.
Buyers can sort and filter listings by category, price, follower count, or income. There’s a large selection available, including accounts of all sizes. Some of the listings display more details than others, but buyers can contact sellers with any questions.
Buy or sell websites and YouTube channels
Trustiu is a marketplace that sells websites and YouTube channels. While you won’t find other types of social media accounts at Trustiu, it’s a good option if you’re looking for a monetized YouTube channel.
There aren’t as many listings at Trustiu as some of the other marketplaces covered in this article, but the ones you’ll find are established YouTube channels that are actually making money. You can sort the listings by niche, language, subscribers, or price.
Trustiu is based in Spain, so prices are listed in Euros.
Buy or sell websites and apps or accounts for a wide range of social media platforms
Fameseller is a marketplace where you can buy and sell social media accounts, including Instagram, YouTube, TikTok, Twitter, Facebook, Pinterest, Snapchat, and more. You can also buy and sell websites.
This is a smaller marketplace that doesn’t have as many active listings as some of the others like Fameswap. However, Fameseller is unique because you can buy or sell profiles from sites like Pinterest, Reddit, Tumblr, and others that aren’t offered at the other marketplaces.
Buy and sell websites with social media accounts
Flippa is unlike any of the other platforms mentioned in this list. It’s one of the leading marketplaces for buying and selling websites and online businesses rather than focusing on social profiles.
Instead of buying or selling a social profile, you can use Flippa to buy or sell a website or business that includes the related social profiles. For example, instead of buying an Instagram account to promote your recipes, you could buy a recipe blog that includes an Instagram profile.
Obviously, Flippa is best if you’re looking to build a business that involves more than just a social profile.
Whether you’re looking to buy an established social media account or list one for sale, there are a lot of marketplaces available. Each one offers something unique, so it’s important to do your research and find the best option for your needs.
And if you’re buying, remember that you can always find sellers on your own without a marketplace. It takes more time and effort, but you can reach out to people who own profiles you’d like to buy and ask if they’re interested in selling.