How to Know When It’s Time to Sell Your Online Business

This page may contain links from our sponsors. Here’s how we make money.

If you’re an online business owner, you know that running a successful business takes time, effort, and dedication. Although the rewards and benefits of owning a successful online business can be significant, there may come a time when you decide to close the chapter and move on.

Knowing when it’s time to sell your online business can be challenging, but it’s an important decision that has a massive impact on your future.

Ultimately, knowing when to sell your online business is a personal decision that depends on various factors. However, there are some common signs or indications that may suggest it’s time to sell your business. In this article, we’ll explore some of the key signs to look out for.

Woman working on laptop computer with a mug in her hand

Signs That It’s Time to Sell Your Online Business

1. You’re Ready to Cash Out

While there are many reasons or possible motivations to sell your website or online business, the influx of cash is at the top of the list for many entrepreneurs. You may have been heavily motivated by the opportunity for a big payday while building your business, and maybe the opportunity is available to you now.

One of the most apparent signs that it’s time to sell your online business is when you’re ready to cash out. You’ve worked hard to build and grow your business, and the lump sum you get when selling is the culmination of all those efforts. When you know you’re ready to cash out and capitalize on what you’ve built, it’s time to sell.

Get a Free Valuation in Minutes!
How Much Is Your Site Worth?

Empire Flippers offers an excellent (and free) website or business valuation tool. It only takes a few minutes to enter the details of your business, and you'll get a report on the estimated value. You don't even have to talk to anyone! It's my favorite tool for online business valuations.

2. You Want to Minimize Risk

Owning and running an online business involves some level of risk (some businesses are riskier than others). For example, a Google search algorithm update could result in a big traffic loss that impacts your revenue and profit.

Selling your online business is one way to mitigate those risks. Selling allows you to cash out now and lock in your profits, regardless of what the future holds. Even if you start another online business that involves risk, you’ve already secured the payout from your current business.

If you feel anxious or stressed about the potential impact an adverse event could have on the value of your business, you may be ready to sell.

3. You’ve Taken the Business as Far as You Can

As an ambitious entrepreneur, you may have big dreams for your online business. You might have a clear vision of where you want it to go and what you want to achieve.

However, at some point, you may realize that your skills or resources are not enough to take the business any further. Maybe a company with more significant resources and expertise could take your business to new heights.

Sometimes, it’s an issue of what you want or don’t want to do more than it’s about what you can and can’t do. Maybe taking the business to the next level would require you to grow and manage a larger team, and that’s something you’d rather not do.

In this case, you may decide to sell your online business and let someone else with the necessary skills or resources take over. You’ll get the financial reward from selling, and the business will be in the hands of a company that gives it the best chance to thrive in the future.

4. You’re No Longer Passionate About Your Business

Running a successful online business requires passion, dedication, and energy. If you’ve lost interest or no longer have the same passion for your business, it may be time to sell.

When you’re no longer passionate about your business, it becomes challenging to maintain the same level of success and drive. You may find yourself making more mistakes or being less engaged with the day-to-day operations.

Selling your online business gives you the opportunity to move on and pursue other passions or interests that align better. And by selling, you can hand the business off to someone who has the passion and drive to continue its success.

Best for Sites Making at Least $5k Per Month

Quiet Light

  • Content sites, e-commerce, FBA, SaaS, and more.

  • Over 85% of listings sell within 90 days or less.

  • 47% of listings sell at or above asking price.

Best for Sites Making at Least $2k Per Month

Empire Flippers

  • Content sites, e-commerce, FBA, SaaS, and more.

  • Has sold more than $450 million worth of online businesses.

  • Free migration service (transferring the site to the buyer).

Best for Sites Making Less Than $2k Per Month

Motion Invest

  • Focuses exclusively on content-based websites.

  • One of the only marketplaces that's ideal for small sites.

  • Incredible 97% success rate.

5. You’re Burnt Out

Owning and running an online business can be demanding. The constant need to stay ahead, innovate, and grow can take a toll on your physical, mental, and emotional health.

If you’re feeling burnt out and exhausted from the daily grind of running your business, it may be time to consider selling. Selling gives you the chance to step back and take a break. You may find that this gives you the recharge you need to come back later with more energy for your next project.

If you’re burnt out and you try to continue running the business, you may end up doing more harm than good, both to yourself and your business.

6. It’s No Longer the Best Use of Your Time

Just because your business is successful doesn’t mean it’s necessarily the best use of your time. Maybe there are other opportunities that are more lucrative or fulfilling for you at this stage in your life, but you don’t have enough time for them.

If you have other opportunities that would be a better use of your time, you may want to consider selling your business. If you hold on to the business and try to split your time and energy between multiple projects, it may harm your business. In that case, you’re better off selling now rather than waiting and seeing the business’s value drop.

7. The Business Has Peaked

If you feel like your business has peaked and there’s no more room for growth or improvement, it may be time to consider selling.

By selling at the peak of your business, you can maximize the value of your company. Waiting until the business starts declining means you may have missed your opportunity to sell for a high price. 

Selling at the peak also allows you to walk away knowing that you’ve taken your business as far as it can go. Maybe the new owner has a different vision or the resources to take it further than you can.

8. You’re Ready for Retirement

For many online business owners, the ultimate goal is to build a successful business and retire comfortably. If you’ve reached that point and are ready for retirement, selling your business can provide the financial stability and freedom you need.

By selling your business, you can secure a lump sum of cash that makes your retirement dreams a reality. Whether you’re close to traditional retirement age or much younger, achieving financial freedom through a business exit is possible.

Get a Free Valuation in Minutes!
How Much Is Your Site Worth?

Investors Club offers a free valuation tool that only requires a few minutes of your time. Enter details about your site, including traffic, income, and expenses. The tool will provide you with a report showing your site's estimated value. If you like what you see, you can proceed to list it for sale with Investors Club.

When is the Best Time to Sell an Online Business?

Selling an online business can be a tough decision, but timing is crucial. So, when is the best time to sell a business?

The ideal time to sell your online business is when the year-over-year trends are strong. This means that your business has been growing consistently for the past few years, and you can show steady revenue and profit growth.

💡 It’s much easier to sell an online business that’s growing than one that’s flat or trending in the wrong direction. Buyers want to see potential and a promising future for the business they’re acquiring.

Online businesses with strong year-over-year trends also tend to sell for higher multiples. Buyers may be willing to pay more because if the growth continues, they can recoup their investment faster.

On the other hand, declining businesses tend to sell for lower multiples. In this case, the buyer needs to reverse the trends in order to recoup the investment, so they naturally want to pay less.

Market conditions also impact the level of demand from potential buyers, as well as pricing and valuations. However, market conditions are obviously outside of your control.

Plan Ahead if Possible

If you want to sell your online business, try to plan ahead and start preparing at least six months to one year before you intend to put the business on the market.

During this time you can work on improving the business’s performance, which will ultimately impact the price you get for it. This topic is too large to cover in this article, but you can read our article on ways to increase a website’s value for some specific ideas.

Planning ahead also gives you time to ensure records are accurate and up-to-date. You should also work on removing yourself from the day-to-day operations as much as possible. Businesses that are heavily dependent on the owner are difficult to sell because potential buyers will be concerned about what will happen after the sale.

Final Thoughts

Selling an online or small business is a big decision that requires careful consideration. If you’re experiencing any of the signs mentioned in this article, it may be time to seriously consider selling your business.

Selling may allow you to move on and pursue new opportunities or enjoy retirement. Just remember to plan ahead, seek professional advice, and put in the effort to ensure your business is in its best possible condition before putting it on the market.